The best drugstore foundation for your skin, and how to choose it
There’s no single best drugstore foundation, only the best one for your skin. A good drugstore formula can wear as well as one that costs three times as much, if the finish, coverage and shade are right for you.
Updated · 6 min read
Choose by skin type first
- Oily or acne-prone
- Look for matte or “oil-free” formulas, and consider non-comedogenic ones. Lightweight fluids usually sit better than creams.
- Dry
- Look for dewy, satin or “hydrating” formulas. Matte, long-wear formulas can cling to dry patches.
- Combination
- A natural or satin finish is the easiest middle ground. Set only where you get shiny.
- Sensitive
- Fewer ingredients is a good start, and fragrance-free is worth looking for. See what free-from labels mean.
Then get the shade right
Drugstore shade ranges have grown a lot, and many now label undertones the way prestige brands do. Knowing your undertone cuts the choice down fast. If you already wear a foundation you like, its shade is the best starting point. Our guide to finding your foundation shade at any brand covers how to compare.
Popular drugstore formulas worth swatching
These are widely sold in the US and Canada and cover the main finishes. Nobody paid to be on this list, and Shadecubby doesn’t earn anything when you buy.
- L’Oréal Paris True Match: a natural finish, with shades labelled W, N or C for warm, neutral or cool.
- Maybelline Fit Me Matte + Poreless: a matte, lightweight fluid aimed at normal to oily skin.
- Maybelline Fit Me Dewy + Smooth: the dewy sister formula, aimed at normal to dry skin.
- Revlon ColorStay: a long-wear formula that comes in two versions, one for combination to oily skin and one for normal to dry.
- NYX Professional Makeup Can’t Stop Won’t Stop: a full-coverage, matte, long-wear formula.
Formulas and shade ranges change, so check the current shades where you buy.
How to test one at the drugstore
Many drugstores don’t have testers, which makes swatching harder. Check the return policy before you buy, compare the shade against one you already own, and look at the bottle in daylight near the door. Once it’s on, give it ten minutes: many foundations darken slightly as they dry.
Pay the lowest price for it
The same drugstore foundation is often sold at drugstores, big-box stores, beauty retailers and online, at different prices. Compare price per ounce, and see how to pay less for makeup.
Shadecubby shows every store’s price for a product side by side, with sales marked. It also suggests close shades at other brands for a foundation you already own, to swatch before you buy.