Privacy
What the Shadecubby app and its shared wishlist pages collect, why, and how to delete it.
Last updated November 4, 2026
- The short version
- Who we are
- What the app collects
- Shade selfies
- Product reviews and photos
- Shared wishlists
- This website
- What we don’t collect
- Who handles it for us
- Where it is stored
- How long we keep it
- Deleting your data
- Your rights in the US and Canada
- Children
- Changes
- Contact
The short version
- You don’t need an account, and we don’t ask for your name, email address or phone number to use the app.
- Shade selfie photos are deleted as soon as your skin tone is measured. Photos you choose to attach to a product review are saved with that review.
- We don’t sell your information or share it for advertising, and the app has no ads.
- You can delete everything from the app, in Settings › Delete my data.
Who we are
Shadecubby is run by Skan Beauty Inc. (“we”, “us”). This policy covers the Shadecubby iPhone app, including TestFlight test builds, and the pages at shadecubby.com, including shared wishlist pages. Questions go to support@shadecubby.com.
What the app collects, and why
- Your profile
- The app gives your phone a random ID, stored securely on the phone, so your saved data comes back to you and no one else. It is not your Apple advertising identifier. It usually survives deleting and reinstalling the app, and moves to a new iPhone restored from a backup. We also keep the app version and when the app was last used.
- Sign in with Apple, if you choose it
- Apple’s identifier for you and the email address you chose to share (which can be a private relay address), so you can get your shelf back on another phone. We don’t ask Apple for your name.
- What you tell the app
- Your answers about your skin type, undertone and makeup concerns, and the country you shop in, used to tailor suggestions, filters, stores and prices.
- What you save
- Your shelf, reviews, answers about shade matches and suggestions, your wishlist, problems you report and products you ask us to add. Review notes stay private unless you choose to share that text. Shared verdicts and tags contribute to community summaries that name no one.
- Search and barcodes
- Searches are sent to us to find products but aren’t saved. Barcodes are read on your phone and only the number is sent; we keep numbers our catalog doesn’t know so we can add the product.
- Usage events
- Short records of how the app is used, such as which screens and products were opened, so we can see what works and what breaks. They never contain your note, your search words or anything else you typed, and are not used for advertising.
Shade selfies
A shade selfie is an optional photo used to measure your skin tone, so the app can suggest shades to try. Everything else works without one, and the app asks for your agreement before your first.
- The photo goes from your phone to our measuring partner, Haut.ai, over an encrypted connection. It is never saved to your photo library.
- We delete the photo as soon as it’s measured, or if measuring fails or you cancel. It is never used to recognize you.
- We keep the measurements, as numbers, for your three newest shade selfies, each for at most 12 months. We use them to suggest your shades and, without your ID, to improve suggestions for people with similar tones.
- You can delete one or all of them in Settings › Shade selfies. Delete my measurements also withdraws your agreement.
App feedback
Feedback sent from Settings is private. We store your message, app version and profile identifier in Cloudflare to investigate problems and improve the app. It is removed when you delete your data and is not sent as an analytics event.
Product reviews and photos
You can keep a review private or choose to share its verdict, tags, text and up to four photos with other app users. Shared reviews can also show the shade and when you updated the review, but never your account identifier, name or quiz answers. Only the photos you select are uploaded; location and camera metadata are removed. Answers to the optional question about a retailer review stay private.
You can edit your review, make it private again or delete it. Making it private stops other users from accessing its text and photos through the app, but cannot remove copies someone already saved. We keep review photos in private Cloudflare storage and check access before serving them. Reports and blocks help us respond to abuse; they are not shown to the reported reviewer.
Shared wishlists
When you share your wishlist, anyone with the link can see its title, the name you chose for friends to see, your wishes and where to buy them, but not your shelf, reviews or skin answers. You can pause, replace or stop sharing the link at any time, and search engines are asked not to list it. The app never shows you who reserved a wish.
Friends who open a link don’t need the app or an account. A reservation keeps no name or contact details; the browser remembers it so it can be undone. The page sets no cookies and has no ads or trackers. When someone reserves a wish, Cloudflare Turnstile checks that a person is reserving, under Cloudflare’s Turnstile privacy notice. We count page views, reservations and store-link taps for each list, without keeping IP addresses. Store links go to the store’s own page, with no tracking or affiliate code added by us.
This website
The pages at shadecubby.com use Cloudflare Web Analytics to count visits. It sets no cookies, doesn’t identify you and doesn’t follow you to other sites. Like any online service, our servers briefly see IP addresses to keep the service running and protect it from abuse; we don’t store them. Short error logs are deleted after about 7 days.
What we don’t collect
- Your name, phone number, address or email address, unless you choose Sign in with Apple, type them into the app, test through TestFlight or write to us.
- Photos you have not chosen to submit for a shade selfie or attach to a review, or videos.
- Your location, contacts, photo library or Apple advertising identifier.
- Payment details. You buy from the stores, not from us.
We don’t sell personal information, we don’t share it for targeted advertising, and we don’t use it to track you across other companies’ apps or websites.
Who handles it for us
We use a small number of service providers, who process information only to run the service for us.
- Cloudflare
- Hosting, data storage, this website, its visit counts and the Turnstile check on wishlist pages.
- Mixpanel
- Usage events, so we can understand how the app is used. See Mixpanel’s privacy policy.
- Haut.ai
- Measures shade selfies, if you take one. It never receives your ID or anything else you saved in the app.
- Stores email sent to support@shadecubby.com.
- Apple
- The App Store, TestFlight and Sign in with Apple, under Apple’s own privacy policy. If you test through TestFlight, Apple may share with us the name and email you joined with, and any feedback and crash reports you send.
We may also share information if the law requires it, to protect people or the service from harm or abuse, or with a buyer if the app is sold, who would have to keep this policy’s promises.
Where it is stored
Your information is stored mainly in the United States. A shade selfie’s photo may be processed outside the United States and Canada until it is deleted. If you live in Canada, your information may be held outside Canada, including in the United States, where the authorities may be able to obtain it under US law.
How long we keep it
- Your profile and everything you save in the app, and usage events
- Until you use Delete my data.
- Shade selfie photos
- Deleted as soon as they’re measured.
- Review photos
- Kept with your review until removed or until you delete your data. Unattached uploads are removed after a day.
- Shade selfie measurements
- Your three newest, each for at most 12 months, or until you delete them.
- Wishlist page counts and reservations
- As long as the wishlist exists.
- Server logs
- About 7 days.
- Emails you send us
- Until your question is answered, and no longer than a year after that.
Deleting your data
In the app, go to Settings › Delete my data. It deletes everything we hold for your phone, including your shelf, reviews, wishlist and its share link, shade selfie measurements and usage events, and signs you out everywhere. It can’t be undone. Usage data held by Mixpanel can take up to 30 days to be deleted. Deleting the app alone doesn’t delete your data.
If you can’t use the app, email support@shadecubby.com. Because there is no account, we can find your data only from something tied to your phone, such as your wishlist’s share link.
Your rights in the US and Canada
Depending on where you live, you may have the right to know what personal information we hold about you, to get a copy, to correct it, to delete it, and to withdraw your consent. You can delete your data and shade selfie measurements in the app; for anything else, email us. We won’t treat you differently for using these rights.
California and other US states
Laws such as California’s Consumer Privacy Act give residents rights to know, delete and correct their personal information, and to opt out of its sale or its sharing for targeted advertising. We don’t sell or share personal information in those ways, so there is nothing to opt out of. You can ask on your own behalf or through someone you authorize.
Canada
Under Canada’s private-sector privacy law (PIPEDA) and similar provincial laws, you can ask to see and correct your information and withdraw your consent, subject to legal limits. If you aren’t happy with how we handled a concern, you can contact the Office of the Privacy Commissioner of Canada.
Children
Shadecubby is not directed at children under 13, and we don’t knowingly collect information from them. If you think a child under 13 has used the app, use Delete my data on that phone, or email us.
Changes
If we change what we collect or how we use it, we will update this page and the date at the top before the change takes effect.
Contact
Skan Beauty Inc.
support@shadecubby.com