ShadecubbyHow long does makeup last? Expiration dates by product
Most makeup doesn’t have a printed expiry date. Instead it has a symbol that tells you how long it lasts once you open it. Here’s how to read it, and some typical lifespans by product.
Updated · 4 min read
The PAO symbol
PAO stands for “period after opening”. It’s the small open-jar icon with a number and an M, such as 6M or 12M: the number of months the product is meant to stay good once opened. It’s required in some places, such as the EU, and common on products sold in the US and Canada. Writing the date you opened something on the package makes it easy to follow.
Typical lifespans after opening
These are common rules of thumb. The PAO on the package comes first.
- Mascara and liquid eyeliner: about 3 months. They touch your eyes and are easily contaminated.
- Liquid foundation and concealer: about 6 to 12 months.
- Cream blush, bronzer and eyeshadow: about 6 to 12 months.
- Lipstick and lip liner: about 1 to 2 years. Lip gloss is often closer to 1 year.
- Powders (blush, bronzer, eyeshadow, setting powder): about 2 years.
- Pencils: about 1 to 2 years. Sharpening helps keep them clean.
Signs it’s time to throw it out
- A change in smell, especially sour or crayon-like.
- Separation that doesn’t mix back in, or a change in texture.
- A change in color.
- Irritation, itching or breakouts where you use it.
Making makeup last longer
- Close lids tightly and keep products out of hot bathrooms and cars.
- Wash brushes and sponges regularly.
- Don’t share eye or lip products, and don’t add water or saliva to dried-out products.
Shadecubby keeps everything you own on one shelf, so you can see what you have before you buy another one, and what it would cost to restock.