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Makeup gift ideas, without guessing the shade

Makeup makes a great gift, but buying a foundation in the wrong shade is a gift nobody uses. Some makeup gifts are easy to get right without knowing anything about someone’s skin. Others need the exact shade, and the simplest way to get it is to ask for a list.

Updated · 4 min read

Safe without knowing a shade

Gifts that need the exact shade

Foundation, concealer, skin tints, powder foundation and, often, bronzer and lipstick. With these, the brand isn’t enough: you need the exact shade name or number, because one brand can make dozens of shades of the same product.

Ask for a wishlist

The easiest way to get it right is to buy from their list. A good makeup wishlist names the product, the exact shade, where to buy it and whether a mini size is fine. It also lets people reserve a gift so two friends don’t buy the same thing.

A holiday wishlist in the app, shared with anyone who has the link. Each wish names an exact shade and says whether a mini is fine.
A Shadecubby wishlist names exact shades, and friends can open it in any browser and reserve a gift without the owner finding out who.

In Shadecubby, a wishlist is made from exact shades. Share one link: friends open it in any browser, with no app or account, see the shade and where to buy it, and can reserve a gift without you finding out who.

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